One art-loving expat sought to make exploring the labyrinthine halls of the museum more engaging by creating THATLou with thematic hunts.

— Huffington Post

THATLou, Treasure Hunt at the Louvre

The Louvre is a tourist’s obligation just as much as the Eiffel Tower or Montmartre, yet at 65,000 m² with 35,000 pieces of art it often overwhelms. Henri Loyrette, former director of the Louvre, says that 80% of visitors go just to see the Mona Lisa. That’s a crime which THATLou looks to solve, focusing participants’ visits on a theme, whilst expanding their interest in un-trodden corners. Moreover it’s FUN, inevitably pumping adrenaline in the chase to capture as much treasure within the given time.

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